Brandiscover™ Strategy

The Law Offices of Stephen R. Jackson

1-Page Marketing Plan 

BEFORE

1. Target Market — “Leslie Legal”

2. The Message to my Target Market

   • SRJ a proven strategy to identify the right path to legal success

   • SRJ works as a guide so that THEY maintain control of their case

   • SRJ solves cases while eliminating stereotypical fears

   • SRJ practices and understands REAL concerns from REAL people

3. The Media I Should Use for my Target Market — Email / Video / Social / Digital

DURING

1. Lead Capture System —

   1. “How to Find the Right Lawyer” video

   2. “Top 10 Ways to Save Money While Looking for the Right Lawyer” PDF Download

2. Lead Nurturing System —

   1. Emails strategy

   2. Ongoing Social Media/Blog content publication

   3. Personal Calls/meeting

3. Sales Conversion Strategy —

   1. Offering 3 tiers of management pricing

   2. Offering bonuses if client makes decision in a certain timeframe

   3. Offering online payments 

   4. Bold call-to-action buttons and links, such as “Download PDF”

AFTER

1. Delivery A World-Class Experience

2. Increasing Customer Lifetime Value

3. Orchestrating and Stimulating Referrals

SRJ One Liner

Questions to answer when developing the best One-Liner:

1. What is potential customer’s problem(s)?

2. What is our plan to help them?

3. What does their successful ending look like?

SRJ One Liner —  Since life has many legal issues that arise, planned and unplanned, we have developed a honest system that gives you a plan and removes fear of using lawyers so that you can live peaceably without missing the things that are important to you.

SRJ Target Market 

The target market is defined as the one who purchases, or is the greatest influencer of purchasing. SRJ Target Market — Female (married) 35-55

Let’s call her “Leslie Legal”

• She is married with children or grandchildren

• She lives in the Western Tidewater area of Hampton Roads

• She is conscious of future and handling of legal issues

This doesn’t mean that the message will not resonate with other demographics

SRJ Brand Personality

This doesn’t mean that, at times, other personalities aren’t exposed.  This simply means that the dominant brand personality expands leads and sales.

CPCC Lead Magnet

Lead Magnets are strictly used to drive new leads to SRJ.  A simple 30-45 second personal invitation video from Stephen Jackson should introduce the Lead Magnet.  This gives the invitation a personal touch, making a prospect feel more welcomed. 

Here’s a couple of suggestions:

CPCC Bullseye Product

Putting it all together

The 3-step Plan for Hiring SRJ

Customer Journey

Here’s a hypothetical journey of how the typical target audience may respond to the revised Law Offices of Stephen R. Jackson’s online presence: